momentos dificiles Every Cigarette Is Doing You Damge - Heart Attack

The TV campaign Every cigarette is doing you damage highlights the health effects of smoking and advertises the Quitline number. It is a ‘threat-appeal’ campaign, adapted from the National Australian Tobacco Campaign.

The seven commercials - lung, brain, aorta, tumour, lung/tar, heart attack and eye - pull no punches about the devastating effects smoking has on the body. There are images of fatty aortas, rotting lungs, tumours, blind eyes and a blood-clotted brain.

The heart attack ad features a Samoan smoker and is aimed at encouraging Pacific peoples to quit smoking.

momentos dificiles Every Cigarette Is Doing You Damge - Heart Attack
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Non-profits & Activism	Upload TimePublished on 18 Aug 2014

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